The 178th Oktoberfest opened in Munich, Germany, with the traditional tapping of the first keg of beer by Munich's mayor, Christian Ude, shouting "O'zapft is!" ("It's tapped!"). The Bavarian festival takes place over 17 days, and some 6 million people are expected to attend. Last year, visitors drank more than 7 million one-liter mugs of beer. Attendance is free, but the beer will cost you.