“We want all kiwis to enjoy the water this summer, whatever activity they participate in. We also want them to go home safely to their families at the end of the day. The Swim Reaper is not designed to scare families and children away from the beach, but to be the possible consequence of risky behaviour in, on or near water” says Mills.
Acknowledging a more confrontational approach, The Swim Reaper through its unique personality will deliver positive safety messages, underpinned by potential consequences for bad decisions. “We hope the Swim Reaper will take on a life of its own and really connect with young people. Our overall safety messages remain the same this summer; be prepared, watch out for yourself and others, be aware of the dangers and know your limits.”